The Rise of Agentic AI | Fireside Chat With Mike Micucci & Jason Cottrell

How Agentic AI is Reshaping the Future of Retail | Mike Micucci & Jason Cottrell - YouTube

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How Agentic AI is Reshaping the Future of Retail | Mike Micucci & Jason Cottrell fabric

Agentic AI isn’t just the latest trend. It’s a fundamental shift in how consumers discover, choose, and buy products.

In this fireside chat, watch fabric CEO Mike Micucci and Orium CEO Jason Cottrell unpack how agentic AI is reshaping commerce from search to fulfillment.

Their in-depth conversation also dives into:

• Why agentic AI is growing faster than any tech wave before it
• The impact of AI agents on brand discovery and shopping behavior
• What retailers need to build trust and stay visible in an AI-first world
• How fabric and Orium are enabling enterprise brands to become agent-ready

Learn why traditional websites may have peaked, how real-time data powers AI-driven shopping journeys, and what steps your brand can take to lead in this new era. Check out the full conversation now!