Distribute Product Data to Channels and Systems - Fabric

Problem

Oftentimes, you need to deliver product data to multiple systems, such as CMS platforms, search engines, and marketplaces. However, without a centralized solution, there are high maintenance costs and inconsistent customer experiences, as well as a number of other common limitations:

Custom-built applications are expensive to maintain.
Batch syncs delay updates and create data mismatches.
Scaling to new channels requires custom development.
Inconsistent product data across systems leads to customer confusion.

Solution

fabric Product Catalog centralizes product data and makes it accessible wherever it’s needed. With high-performant storefront APIs, flexible export options, and real-time webhooks, you can deliver consistent product information to every channel—from ecommerce sites to third-party marketplaces.

Key capabilities

Low-latency, high-throughput APIs endpoints for real-time storefront experiences.
Event-driven architecture notifies external systems of changes to product data.
Export product data in structured format for downstream systems like CMS or analytics.

Example Scenario

A fashion retailer sells across its website, third-party marketplaces, and retail partners. They previously used a custom Node.js app to sync data nightly, causing 12–24 hour delays and frequent mismatches between systems. After adopting fabric Product Catalog:

Real-time APIs serve live product data to all channels.
Webhooks automatically update search and recommendation engines when product data changes.
Export APIs populate CMS and promotional content with up-to-date product info.
Launching in a new region requires only a new export config—no custom code.

This reduces engineering costs, improves product consistency across channels, and speeds up time to market.

Outcome

Storefront API throughput: Real-time endpoints ensure high performance and availability under load.
Software cost reduction: Fewer custom integrations to build and maintain.