Sales Performance Reporting - Fabric
Sales Performance Dashboard
The Sales Performance dashboard helps merchants monitor and optimize their dropship performance by tracking key metrics across orders, suppliers, and products. It includes high-level KPIs, daily performance trends, top suppliers, and top-selling products. To view the Performance Reporting page, in the top nav, click Reports > Sales Reporting. The Performance Reporting dashboard provides a high-level snapshot of your Dropship performance across a selected date range. These are aggregate KPIs that summarize overall order volume, revenue (GMV), average order value, and supplier engagement. You can use this to:
- Assess how broadly your catalog is being sourced across suppliers.
- Understand sales volume and revenue.
- Track profitability trends by observing shifts in AOV or GMV over time.
| Metric | Description |
|---|---|
| # Suppliers with Orders | Number of distinct suppliers who received at least one order in the selected period. |
| # Orders | Total number of dropship orders placed. |
| Est. GMV ($) | Estimated Gross Merchandise Value in dollars; total retail value of items sold. |
| AOV ($) | Average Order Value = Est. GMV ÷ # Orders. Indicates average spend per order. |
Daily Performance
This section shows day-by-day breakdowns of key performance metrics. It allows you to monitor fluctuations and trends in supplier activity, orders, revenue, and cost on a daily basis. You can use this for:
- Identifying performance trends over time (for example, spikes during promos).
- Monitoring order and revenue consistency.
- Diagnosing underperformance on specific days.
- Understanding the daily cost vs. revenue balance.
| Metric | Description |
|---|---|
| Date | The calendar date for which performance is being reported. |
| # Suppliers with Orders | Number of distinct suppliers who received at least one order in the day. |
| # Orders | Number of orders placed on a given day. |
| Cost | Total cost of goods sold (COGS) to the retailer/merchant. |
| Est. GMV ($) | Estimated Gross Merchandise Value on that day. |
| Est. AOV ($) | Daily Average Order Value. |
Top Suppliers
This section highlights the highest-performing suppliers based on order volume, cost, and revenue contribution. It helps you evaluate which supplier partnerships are most valuable. You can use this to:
- Identify high-performing suppliers.
- Compare profitability across suppliers (GMV vs. Cost).
- Evaluate supplier concentration and dependency risk.
- Inform sourcing and inventory strategy.
| Metric | Description |
|---|---|
| Brand | Name of the supplier or brand. |
| # Orders | Total orders fulfilled by that supplier. |
| Cost | COGS incurred for items fulfilled by the supplier. |
| Est. GMV ($) | Revenue generated by that supplier’s products. |
| Est. AOV ($) | Average value of orders for the supplier’s products. |
Top Products
This section displays the most popular and profitable products being sold through Dropship. It enables product-level analysis of performance across cost, revenue, and sales volume. You can use this to:
- Discover best-selling products.
- Prioritize high-margin SKUs.
- Spot trending products for marketing focus.
- Identify pricing issues if Est. AOV is disproportionately low or high.
| Metric | Description |
|---|---|
| Variant | Name or description of the product variant (for example, “Blue T-Shirt - Medium”). |
| Merchant SKU | SKU identifier used by the merchant to track inventory. |
| # Orders | Number of orders that included this product variant. |
| Cost | Total COGS for the product across orders. |
| Est. GMV ($) | Total revenue generated by the product variant. |
| Est. AOV ($) | Average value of orders that included this product variant. |
Exporting Reports
The Sales Reporting dashboard provides built-in functionality for exporting key reports as CSV files, allowing you to conduct deeper offline analysis, easily share data with stakeholders, or integrate with other business systems. To export a report, look for the “Export CSV” button at the top right of each report on the dashboard. The export will include all visible fields along with filters such as date range applied at the time of download. Exports are helpful for:
- Analyzing trends in Excel or BI tools like Tableau or Power BI.
- Sharing supplier or product performance with internal category teams.
- Auditing order economics and fulfillment costs.
- Retaining monthly snapshots for financial review or operational planning.
You can export the following sections:
| Exportable Report | Description |
|---|---|
| Top Products | Detailed product-level performance including SKU, order count, cost, and GMV. |
| Daily Performance | Day-by-day breakdown of orders, supplier count, cost, and revenue metrics. |
| Top Suppliers | Supplier-level view of order fulfillment, cost contribution, and revenue. |