## Adding Competitors to Product Agent

Product Agent is currently in beta, and we’re [seeking partners](/content/contact-us/index.html) to help shape its future.

Adding competitors helps you understand how your products are performing in AI-driven shopping experiences relative to others in your space. This context can highlight opportunities to improve enrichment, strengthen citations, or refine category strategy.

### Steps to Add a Competitor

1. Log into **fabric NEON**. The **Visibility** page for **Monitor** is displayed by default.
    
2. Click **Add Competitor**. The **Add Competitor** window is displayed.  
    
3. In the **Competitor Website URL** field, enter a competitor's URL. A maximum of 5 competitors can be added.
4. Click **Add**.

The competitor is added as a benchmark so you can compare your products against their visibility performance over time. Once added, competitor data may take about 1 minute to load, and up to 5 minutes for larger catalogs.