## Jay Topper

August 5, 2025

#### [Watch Out: AI Tools in the Marketplaces](/content/blog/commerce/ai-tools-in-the-marketplaces/index.html)

July 15, 2025

#### [The Evolving Role of Retail Professionals in the Age of AI](/content/blog/commerce/the-evolving-role-of-retail-professionals-in-the-age-of-ai/index.html)

July 1, 2025

#### [Cookie Monster, CEO: How AI Saved His Crumbling Empire](/content/blog/commerce/cookie-monster-ceo-how-ai-saved-his-crumbling-empire/index.html)

June 10, 2025

#### [Agentic AI vs. Generative AI: A Friendly Q&A for Business Leaders](/content/blog/commerce/agentic-ai-vs-generative-ai/index.html)

May 27, 2025

#### [Retail Leadership Rule #3: Don’t be Buffaloed by Experts and Elites](/content/blog/people/retail-leadership-series-part-three/index.html)

May 13, 2025

#### [Retail Leadership Rule #2: Never Neglect Details](/content/blog/people/retail-leadership-series-part-two/index.html)

April 29, 2025

#### [Retail Leadership Rule #1: Perpetual Optimism is a Force Multiplier!](/content/blog/people/retail-leadership-series-part-one/index.html)

January 21, 2025

#### [Top Takeaways from NRF 2025](/content/blog/commerce/top-takeaways-from-nrf-2025/index.html)

January 16, 2025

#### [How an OMS Helps Retailers Maximize the Post-Purchase Experience](/content/blog/commerce/how-an-oms-helps-retailers-maximize-the-post-purchase-experience/index.html)

December 24, 2024

#### [fabric Holiday Reflections and Hopes for 2025](/content/blog/people/holiday-reflections-and-hopes-for-2025/index.html)

December 17, 2024

#### [The Big Book of Retail Success: From Order Management to Omnichannel Excellence](/content/blog/commerce/the-big-book-of-retail-success-from-order-management-to-omnichannel-excellence/index.html)

December 17, 2024

#### [The 2025 NRF Festival: How to Navigate AI Solutions](/content/blog/commerce/the-2025-nrf-festival-how-to-navigate-ai-solutions/index.html)

#### Jay Topper

**Resides In**  
Florida, USA

**Education**  
B.S. United States Coast Guard Academy, M.S. NYU Tandon School of Engineering

**Expertise**  
Digital Strategy, Omnichannel Strategy, Customer Experience, Technology Modernization, Replatforming

**Summary**  
- Drives innovation, strategy, and transformation at scale.  
- Joined fabric in 2024.  
- Led Chico’s FAS through a Digital First transformation as Chief Digital Officer.  
- Scaled EBITDA 10x at FTD during its turnaround.  
- Held executive roles at Vitacost (Kroger) and Rosetta Stone.

**Experience**  
Jay is currently an advisor at fabric, following his role as Chief Customer Officer. Prior to fabric, Jay was Chief Digital Officer of Chico’s FAS from 2021 through its acquisition by Sycamore Partners in 2024. Jay oversaw the Company’s Digital First strategy, end-to-end data and technology, customer service, and the global supply chain—this included implementing new platforms in e-commerce, omni-channel OMS, Search, PIM, A/B Testing, Customer Service, and a headless front end.

Prior to joining Chico’s FAS, Jay served as Chief Digital Officer at FTD®, elevated from CIO & CTO when the company went into distress. As the new P&L owner, he was instrumental in driving the company’s merchandising, marketing, technology functions, supply chain, and e-commerce operations, leading to the dramatic and successful turnaround, bringing 10X EBITDA to the floral business within two years ($4MM to $40MM).

Previously, Jay served as Chief Technology Officer at Vitacost, part of the Kroger company, where he led technology, fulfillment, distribution, social media, and customer service; and CIO and SVP of Customer Success at Rosetta Stone through their IPO.

A former Commissioned Officer in the United States Coast Guard and soldier in the United States Army, Jay received his master’s degree in Telecommunications and Computing Management from the NYU Tandon School of Engineering and his bachelor’s degree in Mathematical Sciences from the United States Coast Guard Academy.